On priceThe District decided its providers can't match Starlink's price. They can.
The District's letter states it "does not compete on price," and treats that as settled — in effect deciding, on the providers' behalf, that local service can't match Starlink. That's wrong, and it misreads how the network works: the District doesn't set retail prices — its providers do, and they have said plainly that they can match Starlink.
Starlink residential
$55–$130/mo
100 Mbps on the $55 tier (speeds not guaranteed — no SLA). $349 hardware (or ~$10/mo rental). Money leaves the county. (rates as of June 2026)
Local, modernized
≈ $50/mo
At or below Starlink's cheapest price — for 250 Mbps, more than double the speed, and no priority tiers. Cost-based — the structure of a non-profit public utility. Local installer and support. Stays in the county. (estimate)
Starlink business
$250–$1,500/mo
$1,999–$2,500 hardware. No on-site service, no local accountability.
The local demand is already there. Even as the wireless base shrank this past year, the District's average revenue per wireless subscriber rose about 8% — $28.90 → $31.30 a month, in its own billing records. The customers who stayed are paying more: exactly the willingness-to-pay a tiered, premium plan would capture. (Wholesale ARPU; reflects who stayed, not a uniform increase.)
Whose call is it?The District decided a question it doesn't control.
It sells wholesale at a fixed, cost-based rate; the retail price a customer actually pays is set by the local providers, who compete on it — and because the wholesale rate doesn't change, the District earns the same whether retail prices are high or low. Whether the local side "competes on price" was never the District's call to make. It's the providers' — and here is what they say:
What the providers say — 01Some match Starlink head-on.
They will price at Starlink's level outright — about $50 — and give more for it: higher speed, no priority tiers, a local person who answers the phone. They can hold that price on a thin internet margin because, for many providers, the internet isn't the profit center — the margin comes from phone, managed IT, security, and business services, with the connection as the anchor. Some could sell the internet at cost and still come out ahead. This is the business model the District's case never accounts for.
What the providers say — 02Others match on value.
They price a step above Starlink's floor but deliver far more — more speed, real reliability, local support, and dollars that stay in the county.
What the providers say — 03Every provider could compete at every level — with tiers above the base.
The proposed $40 base plan is fair — about 25% cheaper in real terms than the 2009 rate. The gap is that it's the only plan: a standard / premium / business ladder built on top of it would let each provider meet Starlink head-to-head, and give the third of customers who buy the fastest tier something to buy. (See the pricing analysis.)
The bottom lineNot a finding — an assumption.
So "the local side can't compete on price" is not a finding — it's an assumption the District made for businesses it never asked, about a price it doesn't set. The providers can match Starlink's cheapest plan and beat its premium ones; a single-product, out-of-state satellite company can do neither.
Same price as Starlink's cheapest — with more speed, a local technician, and dollars that stay in the county. The only thing standing between residents and that deal is a wholesale network the District chooses to keep running. Check the price and speed at your address →